Category/Area of Expertise:Marketing
Job Requisition:430715_external_USA-NC-Salisbury
Address: USA-NC-Salisbury-2110 Executive Drive
Store Code: Mktg - Advertising & Promo (2760897)
At Food Lion, Associates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion, and in return, we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.
Position Summary
This pivotal role oversees the development and execution of marketing strategies and plans that deepen emotional connections with our consumers, cultivate brand loyalty, build trust, and strengthen brand reputation. Responsible for a team of ~15 marketing professionals, this role provides thought leadership and delivers annual marketing plans for four key pillars, leveraging innovative branding and data-driven insights to enhance customer engagement and drive business growth.
This leader oversees the development and execution of omni-channel marketing campaigns, delivers effective and efficient media plans that reach and resonate with the consumer, manages a robust annual marketing calendar, and creates customer experiences designed to increase share of wallet and foster brand affinity.
An additional component of this role involves guiding the team in creating integrated marketing programs that support Food Lion Feeds, our philanthropic platform, by effectively driving participation and communicating its impact. The position also entails cultivating strategic partnerships with community organizations and feeding agencies to align community programs with marketing efforts, ensuring localized engagement that resonates with customers.
Principles Duties & Responsibilities
- Lead strategic planning and deliver annual activation plans across four key brand communication pillars
- Drive consumer engagement through comprehensive annual plans that leverage paid, earned and owned media
- Oversee omni-channel media planning & buying with a continuous improvement approach to optimizing the buy through rigorous performance analysis methodologies
- Manage and deliver local activation plans and media customized for our communities
- Deliver by achieving measured set of business and brand development KPI’s
- Oversee the development of the strategic vision for Food Lion’s hunger relief program, Food Lion Feeds and comprehensive activation plan including financial and performance measurement.
- Develop a relationship with our key partners that are essential to helping serve those who are food insecure.
- Member of the Food Lion Feeds Charitable Foundation and provides strategic oversight in their programs
- Provide strategic updates and progress regularly to internal and external stakeholders.
- Engage with the Food Lion Leadership Team to gain their support and participation in key activities.
- Coach and develop a team of ~15 marketing professionals
Basic Qualifications
- Strong collaboration and integration with key stakeholders, including CR partners, civic leaders, community influencers, agency partners and others.
- Demonstrated consistent ability with time management and attention to detail.
- Seasoned level of knowledge for company, business and industry practices.
- Perfected ability to manage an internal team and create strong personal growth plans.
Preferred Qualifications
- Strong collaboration and integration with key stakeholders, including CR partners, civic leaders, community influencers, agency partners and others.
- Demonstrated consistent ability with time management and attention to detail.
- Seasoned level of knowledge for company, business and industry practices.
- Perfected ability to manage an internal team and create strong personal growth plans.
Education
- Master’s Degree (preferred)
- Bachelor's Degree
Experience
- 10 years' experience and proven success developing and executing Consumer marketing strategy and plan
Skills And Abilities
- Ability to build and lead teams through the development of strong working relationships and alliances within the company.
- Ability to lead teams to ensure strategic initiatives are met and KPI’s are delivered.
- Ability to lead the development of direct reports through coaching and developmental feedback; ensures development plans are in place.
- Ability to present and lead conversations throughout all levels of the organization.
Competencies
- Deep knowledge of consumer relations and marketing including demonstrated ability to create a positive impact through these programs for the Brand.
Travel
- Moderate: 30% or as needed
Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions) national origin, age, disability, sexual orientation, veteran status, gender identity or gender expression or any other characteristic protected by law.
If you have a disability and require assistance in the application process, please contact our Recruiting Department at recruiting@foodlion.com
