Category/Area of Expertise: Marketing
Job Requisition: 495645
Address: USA-NC-Salisbury-2110 Executive Drive
Store Code: Mktg - Advertising & Promo (2760899)
At Food Lion, Associates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion, and in return, we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.
Position Summary
Responsible for the development, production and distribution of Food Lion print advertising which involves management of: weekly flyer thematics, flyer design, production, budget, and alignment process in conjunction with the SVP, Marketing Directors, Category Management, Pricing and Merchandising teams. This role is also responsible for the newly created Food Lion creative studio, leading the creation and production of all brand imagery assets including food, packaging and table-top, creating value by expanding photography capability which is currently outsourced to external vendors.
Principle Duties And Responsibilities
- Manage the design, production and distribution of the Food Lion print flyer advertising. This includes over 13 million four color weekly inserts with over 100 versions.
- Work directly with VP, Marketing Directors, Category, Merchandising, Pricing to plan content of weekly ads including themes, layouts, products and pricing.
- Manage the development of all flyer materials including working with the VP and Directors of Marketing, Category, and Merchandising to develop, implement and communicate print advertising schedules. Responsible for production accuracy of all flyer materials.
- Establish new internal photography studio to generate photography assets to support flyer and other digital and print campaigns
- Supervise a department of 2 direct associates and oversight of graphic artists and vendor support managers.
- Manage and maintain artwork library including logos, product shoots and designs. Oversee maintenance of third party library of products and designs.
- Manage the development and execution of over $20M budget in production costs.
Basic Qualification
- Bachelor's degree or equivalent combination of education and relevant work experience.
- Minimum 5 years' experience in management with direct experience in sales plan and/or print production
- Proven ability to manage multiple stakeholders and project timelines simultaneously
Preferred Qualification
- Graphic arts or Desktop Publishing experience
- Background in Macintosh computers
Education
- Bachelor's degree or equivalent combination of education and relevant work experience.
Experience
- Minimum 5 years' experience in management with direct experience in sales plan and/or print production.
Skills And Abilities
- Able to work in a deadline driven environment, while not compromising quality.
- Strong interpersonal skills and proven competency at cross-functional collaboration at all levels of the organization.
- Results oriented with strong decision-making and problem-solving skills.
- Able to troubleshoot issues and make decisions.
- Excellent proofreading, spelling and typing skills
- Innovation and change management
- Local travel needed for photography shoots
Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions) national origin, age, disability, sexual orientation, veteran status, gender identity or gender expression or any other characteristic protected by law.
If you have a disability and require assistance in the application process, please contact our Recruiting Department at recruiting@foodlion.com
