Category/Area of Expertise: Marketing
Job Requisition: 495655
Address: USA-NC-Salisbury-2110 Executive Drive
Store Code: Mktg - Advertising & Promo (5172856)
At Food Lion, Associates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion, and in return, we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.
Position Summary
The Marketing Project Management & Automation Specialist is responsible for driving end-to-end project management excellence across the marketing function while actively identifying, testing, and scaling advanced technology solutions that improve efficiency, automation, and productivity. This role partners closely with marketing, creative, media, analytics, and technology stakeholders to ensure work is delivered on time, on scope, and with increasing operational effectiveness through smarter tools and streamlined processes.
Helps the broader team plan campaigns, coordinate input from multiple stakeholders, communicate, manage timelines, implement creative revisions, and deploy creative. This role is also responsible for identifying, testing and scaling AI / advanced technology tools to improve department productivity, a top priority for ADUS and AD global. Assists manager by taking on project management responsibilities for various marketing campaigns and initiatives.
Principle Duties And Responsibilities
Marketing Project Management
- Lead project management for marketing initiatives, campaigns, and operational programs, ensuring clear scope, timelines, milestones, and accountability across cross-functional teams.
- Manage integrated workflows across strategy, creative development, production, approvals, launch, and post-launch analysis.
- Maintain and continuously improve project plans, timelines, status reporting, and risk mitigation practices.
- Serve as a central point of coordination to ensure teams remain on track, dependencies are managed, and priorities are aligned.
- Proactively identify bottlenecks and recommend process improvements to increase speed, quality, and predictability of delivery.
Process Optimization & Automation
- Assess existing marketing workflows to identify opportunities for simplification, standardization, and automation. 35% 20%
- Design and implement improved processes, templates, and operating models that reduce manual effort and increase consistency.
- Measure and track improvements in cycle time, throughput, and overall marketing productivity.
Advanced Technology & Tool Exploration
- Research, evaluate, and pilot emerging marketing, project management, workflow, and AI-enabled tools that can automate repeatable tasks and enhance team productivity.
- Partner with marketing, IT, and governance teams to scope, test, and recommend tools that align with enterprise standards and business needs.
- Support adoption of approved tools through documentation, training, and change management.
- Stay current on evolving trends in marketing technology, automation, and AI as they relate to creative development, campaign execution, and operational efficiency.
Collaboration & Communication
- Act as a trusted partner to marketing leaders and teams, translating priorities into clear plans and execution roadmaps.
- Facilitate regular project reviews, status updates, and retrospectives to drive transparency and continuous improvement.
- Support alignment across internal and external partners to ensure shared understanding of expectations and timelines.
Basic Qualification
- Proven experience in project and process management within a marketing, creative, or related business environment.
- Demonstrated ability to manage multiple, concurrent projects with competing priorities.
- Strong understanding of full-funnel marketing campaign development processes and milestones.
- Experience assessing workflows and identifying opportunities for process improvement and automation.
- Excellent organizational, communication, and stakeholder management skills
Preferred Qualification
- Experience working with marketing technology, workflow tools, or AI-enabled solutions.
- Familiarity with agile or hybrid project management methodologies.
- Experience supporting integrated marketing or brand campaigns in a complex organization.
- Ability to translate technical or tool-related concepts into practical, user-friendly solutions for marketers.
Education
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
Experience
- 3-5+ years of experience in project management, marketing operations, or a similar role.
Skills And Abilities
- Project planning and execution
- Process design and optimization
- Automation and productivity mindset
- Analytical and problem-solving skills
- Strong written and verbal communication
- Change management and influence without authority
- Familiarity with technology tools including sales force, adobe workfront, etc.
- Strong Microsoft office skills
- Good oral and presentation skills
- Working knowledge of retail food industry, store operation, and mass marketing
- Organization and time management skills
- Good interpersonal skills at interacting with a wide variety of individuals
- Campaign & Project management skills
- Travel less than 10%
Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions) national origin, age, disability, sexual orientation, veteran status, gender identity or gender expression or any other characteristic protected by law.
If you have a disability and require assistance in the application process, please contact our Recruiting Department at recruiting@foodlion.com
