Category/Area of Expertise: Marketing
Job Requisition: 495601
Address: USA-NC-Salisbury-2110 Executive Drive
Store Code: Mktg - Advertising & Promo (5172856)
At Food Lion, Associates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion, and in return, we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.
Primary Purpose
The Director of Media & Integrated Planning drives how Food Lion reaches and motivates customers and prospects to grow sales and marketing ROI. The Director of Media & Integrated Planning owns full-funnel media strategy, planning, activation, and measurement across paid, owned, earned, and social channels; orchestrates creative production workflows; and stewards a $60MM media and $25MM production budget (~35% of the total marketing budget). The role champions audience-first planning, rigorous test-and-learn (to future-proof the mix), agency and influencer programs, and talent development. Collaboration spans Brand Creative/Design, ADUSA central resources, Brand Strategy, Comms, and cross.
Duties And Responsibilities
- Identifying, executing and managing all media channels and placements for the Food Lion Brand
- Delivering effective and efficient media plans across all active brand campaigns, while maintaining holistic approach for total Food Lion brand
- Delivering consistent media ROIs, including annual improvements in both effectiveness and efficiency
- Designing and delivering annual test and learn media plans with potential to scale in years 2 and 3 to future proof the brand and maintain competitive leadership
- Owning and delivering social media strategies and executions to build brand recognition, affinity, and impact with social audiences
- Managing brand influencers
- Managing all internal team production timelines and processes
- Change leadership of coordinated team planning and production processes to land new Food Lion briefing approach
- Managing external media agency partners and oversight of third-party partnerships
- Collaborating and coordinating activity with ADUS central resources and internal Food Lion constituents
- Identifying AI-enabled processes and approaches to enhance production, planning and execution
- Talent development -- leadership and coaching, capabilities development
Qualifications
- Strong collaboration and integration with key stakeholders across brand creative and design, ADUS center, brand initiative strategy, comms and more
- Deep understanding and experience across media channels, analytic models, and delivery
- Strategic mindset - total systems approach to identifying opportunities and solving problems
- Innovator - identifies and takes novel approaches to solving problems
- Understands Food Lion brand equity.
- Ability to manage multiple competing priorities and successfully deliver timeline milestones
Preferred Qualifications
- Expert in audience-first, Omni-channel campaign development
- Proven track record of optimizing media mix and delivering progressive ROI performance
- Intimate understanding of Food Lion brand pillar and brand communication strategies
- Proven ability to coach and deliver sustained top performance of direct reports
- Proven ability to manage multiple, competing priorities and successfully delivering against key milestones
- Proven leadership track record with progressive leadership experiences
- Ability to effectively manage large budgets, identifying effective and efficient spends
- Project management
EDUCATION
- Master's Degree (preferred)
- Bachelor's Degree (mandatory)
Experience
- 10+ years experience developing and leading omni-channel media planning and execution (agency and client-side)
- Client-side omni-channel campaign leadership experience
- Progressive leadership roles
- Experience managing budgets of $50MM or more
- Coaching and development
- Change leadership
Skills And Abilities
- Team building - ability to coach and develop top talent
- Able to drive decisions based on consumer insights and audience-First planning approaches
- Effective Project management
- Ability to inspire cross-functional teams to accomplish media, production and ROI goals
- Executive presence and poise - able to motivate teams, inspire, and influence up
Physical Requirements
- 3 days in office
- Hybrid: 3 days in office per week.
- Ability to work at a computer for extended periods; occasional off-hours for live campaign events.
TRAVEL
Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions) national origin, age, disability, sexual orientation, veteran status, gender identity or gender expression or any other characteristic protected by law.
If you have a disability and require assistance in the application process, please contact our Recruiting Department at recruiting@foodlion.com
