Category/Area of Expertise: Marketing
Job Requisition: 500755
Address: USA-NC-Salisbury-2110 Executive Drive
Store Code: Mktg - Advertising & Promo (2760899)
At Food Lion, Associates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion, and in return, we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.
Position Summary
Lead the planning, establishment and adoption of a new internal creative studio - establishing SOPs, buildout plan, production scheduling and more. This role is also responsible for the newly created Food Lion creative studio, leading the creation and production of all brand imagery assets including food, packaging and table-top; along with select video deliverables including social-first, paid and more. The new studio and associated role creates net-new value by expanding photography and videography capability which is currently outsourced to external vendors - unlocking cost savings, time efficiency and content governance.
Principle Duties And Responsibilities
- Lead the planning, establishment and adoption of a new internal creative studio - establishing SOPs, buildout plan, production scheduling and more.
- Plan, produce and fulfill in-house content deliverables in service of omni-channel plans - with a pointed focus on original photography and video - ranging from stylized food photography to select social-first video and more. Work collaboratively with key marketing and x-functional stakeholder groups to effectively delivery best-in-class outcomes for the business.
- Manage and execute production schedules and full lifecycle of deliverables associated with the studio. Oversee the studio's creative process and ensure the work is on brief and on brand. Ensure the smooth running of the team's workflow keeping teams and dependencies informed and up to date (deadlines are met, issues escalated, driving efficiency and more). Acts as a primary client liaison for scheduling, process updates, and status communication throughout the project lifecycle.
- Responsible for two (2) direct associates and vendor support - inclusive of job shaping, recruitment, coaching and more. external freelancer / food stylist budget, scheduling and outputs.
- Review final designs, contributes to design quality control, and ensures adherence to design intent and schedule commitments.
Basic Qualification
- Bachelor's degree or equivalent combination of education and relevant work experience.
- Minimum 5 years' experience in management in studio operations (in-house, agency, brand, etc)
- Proven ability to manage multiple stakeholders and project timelines simultaneously
Preferred Qualification
- Graphic arts or Desktop Publishing experience
- Background in Macintosh computers
Education
- Bachelor's degree or equivalent combination of education and relevant work experience.
Experience
- Minimum 5 years' experience in management in studio operations (in-house, agency, brand, etc)
Skills And Abilities
- Able to work in a deadline driven environment, while not compromising quality.
- Strong interpersonal skills and proven competency at cross-functional collaboration at all levels of the organization.
- Results are oriented with strong decision-making and problem-solving skills.
- Able to troubleshoot issues and make decisions.
- Excellent proofreading, spelling and typing skills
- Innovation and change management
- Local travel needed for photography shoots
Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions) national origin, age, disability, sexual orientation, veteran status, gender identity or gender expression or any other characteristic protected by law.
If you have a disability and require assistance in the application process, please contact our Recruiting Department at recruiting@foodlion.com
