Category/Area of Expertise: Marketing
Job Requisition: 501795
Address: USA-NC-Salisbury-2110 Executive Drive
Store Code: Dir Brand Communication (2761378)
At Food Lion, Associates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion, and in return, we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.
Position Summary
Responsible for developing and managing an in-store experience and communication strategy which embraces an omni-channel mindset while aligning with and delivering upon our Brand, strategy and culture. Leads the vision and strategy of in-store décor, seasonal/thematic signage, price perception and other specific in-store communication to effectively deliver an easy and impactful shopping experience for the customer. Responsible for the development of an in-store communication hierarchy that allows for effective communication of business building initiatives. Build strong partnerships with Category, Merchandising, Retail and others to achieve an aligned, collaborative approach to in-store communications. Responsible for leading a team to create innovative in-store sign solutions and the printing/distribution of such solutions, both on-site and through third party vendors, to optimize effectiveness and efficiencies.
Principle Duties And Responsibilities
- Leads the 3-year vision, strategy and execution of our in-store communications platform in support of Food Lion's business objectives to deliver consistent and clear brand messaging customer message that will meet our strategic goals.
- Collaborates with merchandising to gain a holistic understanding of the commercial plan and is a leadership partner in bringing that plan to life in-store, ensuring a correct balance which allows for an easy-to-shop in-store experience with clear customer communication.
- Oversee the development of marketing signage, inclusive of seasonal/thematic signage, price perception, etc. which embraces an omni-channel mindset and inspires the customer to build her basket with the Brand.
- Oversee the management of all print services, including the on-site Food Lion print and sign shop as well as external print vendors.
- Directs and manages the external décor agency.
- Articulates strategies and delivers décor and signage presentations to the senior leadership team.
- Overseas the omnichannel remodel décor strategy for future market launches.
- Oversee the creative services budget, estimated at $4-5M annually.
Basic Qualification
- Bachelor's degree in marketing and/or communications
- Retail experience
Preferred Qualification
- Experience with marketing/brand management in a retail environment
- Experience with the use of and knowledge of the importance of Brand Style Guides
Education
- BA/BS in Marketing/Advertising
Experience
- Minimum 5 years related experience
- 5+ years management experience
Skills And Abilities
- Excellent oral and written communication skills
- Microsoft Office - Word, PowerPoint, and Excel in a PC environment
- Local and regional store travel as needed
Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions) national origin, age, disability, sexual orientation, veteran status, gender identity or gender expression or any other characteristic protected by law.
If you have a disability and require assistance in the application process, please contact our Recruiting Department at recruiting@foodlion.com
